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Get Your Shopping On!

Take home the latest trends and trinkets from the Sonoma-Marin Fair. This  year’s shopping pavilion is packed with fudge, jewelry, clothing, housewares, business services, skincare and more.

Booth Space at the Fair

The Sonoma-Marin Fair draws more than 60,000 attendees over five days. Of those, 38% are over 13 years old; 24% are children 12 and under; 2% are seniors. These fair goers enjoy family-style and spectacular full-size carnival rides, a separate section of fun and colorful kiddie carnival rides, headliner entertainment nightly, livestock exhibits, home and fine arts exhibits, wine tasting of award-winning wines from our North of the Gate Wine Competition, the World Champion Ugly Dog Competition, and much, much more.

Two kinds of booth spaces are available at the Fair:
Commercial Exhibitor
Food Concessionaire

Commercial Exhibitor Information

Most Commercial Exhibitor booths are grouped in our 14,000 square foot Commercial Pavilion, adjacent to our Main Stage. Others line the well-traveled Gnoss Concourse, which crosses the center of the grounds.

The Fair is dedicated to improving Fair Patron traffic inside the Shopping Pavilion.  Adding to the success in 2018, there will be a fourth attraction inside the Shopping Pavilion. In the area near the roll-up door there will be a Dinosaur exhibit including a lifelike version that will be part of the fair’s strolling grounds acts.  Part of that strolling act there will also be a small Dinosaur that will be will travel via miniature jeep in and out of the building to the surrounding areas of the fairgrounds.

We are hopeful the Butterfly and Dinosaur attractions will return for 2020.  Relaxation Station and two scavenger hunt locations will return for 2020.  Similar to 2019, the scavenger hunt location inside the hall will move each day.  We will be inviting vendors to host the scavenger hunt ID location.  Please contact the Commercial and Concession Manager at the Administration office to sign up.  The first 10 vendors that sign up, will host the scavenger hunt ID location.

Indoor & Outdoor: The Sonoma-Marin Fair has both indoor and outdoor commercial space.  In order for your application to be reviewed it must be complete with all requirements: Application, photos of items for sale/booth and deposit of $200. Your deposit is not processed until you are accepted. You may submit a check payable to the Association or a Credit Card Authorization Form. If you are not accepted your $200 check or Credit Card Authorization Form is returned or shredded. See Credit Card Authorization Form and address below.  Applications are accepted until booths are sold out, then a waiting list is started.

We encourage you to check the maps below for the latest space availability.   To get on the wait-list a complete application must be submitted with a Credit Card Authorization form approving the entire cost of the booth space.  Your card will not be processed until accepted.

Mail your application to:

Sonoma-Marin Fair
Attn: Rich Gravelle, A.G.P. Analyst
175 Fairgrounds Drive
Petaluma, CA 94952 USA

Maps: Shows spaces currently available- Subject to change without notice

Food Concessionaire Information

Very few Food Concession spaces are available. To be considered for a site at the Fair, a concessionaire should offer an unusual menu, and already contacted the Sonoma County Health Department for an estimate on fees. Depending on permit required the fee could be $286 – $600, depending on when acquired.

Please apply if you are interested.  Open spots can occur at any given moment and encourage anyone interested in our fair to apply so we have your application on file.

Once you are officially accepted, you have 30 days to get your health permit and report your permit number and expiration.  Your permits must be attained a minimum of 45 days before the event.

Please submit your application completed in full. Missing information will delay processing of your application.

To be considered for a Food Concessionaire download this application.

Food Concessionaire Applicationpdficon_large

Please complete and submit this application. We will contact you when an appropriate space opens. Your application can be mailed to:

Sonoma-Marin Fair
Attn: Rich Gravelle, A.G.P. Analyst
175 Fairgrounds Drive
Petaluma, CA 94952 USA

Health Department Information:

If you are approved to be a concessionaire, download the Health Department Packet and submit it directly to the health department. Once you are officially accepted, you have 30 days to get your health permit and report your permit number and expiration.  Delay could jeopardize your participation in the Sonoma-Marin Fair.

Health Department Packet pdficon_large

Insurance Information:

If you are providing your own Certificate of Insurance, please forward the language on the attachment below to be included on your Certificate.

Insurance Language pdficon_large


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